Prins & Aap - a concept by Andaz Hotels & Resorts

We were given complete freedom by the team to come up with something that was creative and reflected the free spirit of Andaz. The name Prins & Aap - is a play on the name of the canal on which the bar is located and the name of the hotel, Andaz Amsterdam Prinsengracht. Prins & Aap also reflects the polarities in which the hotel concept is rooted. Inspired by this, we created one-line drawings that always consist of two objects that don't belong together, but still form a new whole. For example, a cheese and a bicycle, or the main symbol of the restaurant, a monkey with a crown. The colour palette is a range of colour-blocking colours that reflect the adventurous nature of the brand, and the typeface is a combination of minimalist and italic.

We brought the visual identity to life through a fun and colourful digital experience. All the while ensuring that the strategic objectives and the user experience for potential customers remained at the forefront of our thinking.