Big Boy Racing
An adventure where drivers can tap into the pure energy of motion.
For Big Boy Racing, we created a bold, high-performance brand experience, from strategy to execution. We developed the brand DNA & identity, website, and collateral, ensuring every element captures the thrill, luxury, and precision of the racing world.
Our Work
At The Orange Studio, we built Big Boy Racing from the ground up, shaping a bold and adrenaline fueled brand that embodies raw racing, tailored to perfection. From its name to its visual and verbal identity, we crafted a brand that balances precision, luxury, and high-speed excitement, ensuring every touchpoint reflects the energy of the track.
The website was designed as a seamless digital experience, mirroring the thrill and exclusivity of the brand. With a sleek aesthetic, bold typography, and dynamic imagery, the site immerses users in the world of elite racing, guiding them effortlessly from discovery to booking.
To complete the experience, we developed striking collateral, including custom merchandise, tickets, and promotional materials that align with the brand’s high-end yet playful character. Every detail, from the typography to the curved graphic elements, reinforces the movement and luxury at the heart of Big Boy Racing.
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