Take a look at our top tips in the checklist below to freshen up your Valentine’s Day offerings and secure as many bookings in the lead up to every lovebird’s favourite day.
Valentine’s Day is a golden opportunity for lifestyle hotels to shine. But in 2025, it takes more than champagne and rose petals to capture the hearts (and bookings) of today’s discerning guests. Modern travellers crave personalised, memorable experiences. Whether catering to couples, singles, or even families, crafting the perfect Valentine’s offering requires creativity, strategy, and a touch of innovation. Here’s your updated checklist for making this year’s Valentine’s campaign your most successful yet.
1. Create Irresistible Experiences: Packages, Menus & Collaborations
STUNNING VISUALS
Invest in a professional photoshoot to showcase your Valentine’s offerings. Bold, high-quality imagery tailored to your audience will cut through the noise and create a lasting impression across social media, your website, and digital campaigns.
REIMAGINED PACKAGES
Go beyond clichés. While some guests seek a cosy retreat, others may prefer active, artistic, or culinary adventures. Create packages that cater to a variety of preferences:
Romantic Retreats: For the traditionalists, include chocolates, champagne, and room décor.
Adventurous Escapes: Add activities like a private cooking class, wine tasting, or guided cultural tour.
Wellness Journeys: Partner with local wellness experts for spa treatments, yoga sessions, or personalised health consultations.
THEMED MENUS
Work with your chef to design a Valentine’s Day menu that tells a story. Include aphrodisiac ingredients or regional flavours that resonate with your destination. Use these menus to attract locals as well as hotel guests.
STRATEGIC PARTNERSHIPS
Collaborate with like-minded brands to add value to your packages and leverage cross-promotion. Consider:
A local chocolatier or florist for gift inclusions.
A premium drinks brand for signature cocktails.
A wellness studio to create an exclusive Valentine’s spa bundle.
2. Optimise Direct Bookings
A DEDICATED LANDING PAGE
Craft a Valentine’s Day landing page with clear descriptions, enticing visuals, and strong calls-to-action. Highlight package inclusions and simplify the booking process. Optimising for SEO with keywords like “romantic Valentine’s Day getaways [Your Location]” will help attract organic traffic.
UPSELL SMARTLY
Offer add-ons such as late check-outs, breakfast in bed, or in-room spa treatments to increase the average booking value.
LIMITED-TIME OFFERS
Create urgency with countdown timers or “book by” deals. This encourages guests to make quick decisions and avoid missing out.
GIFT VOUCHERS
Gift vouchers make an ideal option for last-minute shoppers or for those who want flexibility. Promote these in your email campaigns and on social media.
3. Amplify Your Digital Presence
ENGAGING NEWSLETTERS
Send a visually stunning Valentine’s newsletter to your database. Include themed inspiration, special offers, and easy-to-click booking links. Personalise it for different segments (couples, families, or solo travellers) for better engagement.
SOCIAL MEDIA CAMPAIGNS
Launch a targeted campaign highlighting your Valentine’s packages, dining options, and gift vouchers. Use carousel ads or reels for added engagement and include direct booking links.
SOCIAL CONTESTS
Encourage followers to share their love stories or tag friends for a chance to win a romantic stay or dinner. This drives engagement while expanding your reach.
INFLUENCER COLLABORATIONS
Invite trusted influencers for an early Valentine’s experience. Their authentic content can generate buzz and inspire their audience to book with you.
4. Don’t Forget The Singles
Valentine’s Day isn’t just for couples anymore! Capture the growing trend of celebrating self-love and friendship with offerings tailored to singles and groups.
GALENTINE’S DAY EVENTS
Host a special event for friends, such as wine tastings, cooking workshops, or a live DJ night.
SPEED DATING
For the more adventurous, organise a fun and relaxed speed-dating event in your bar or lounge.
SOLO INCENTIVES
Celebrate guests dining solo with thoughtful perks, like a complimentary dessert or a glass of bubbly. Highlight these on your menus and in promotions.
5. Sustainability Matters
Modern guests care about the planet, so reflect your hotel’s commitment to sustainability in your Valentine’s offerings:
Use locally sourced ingredients in themed menus.
Partner with eco-friendly brands for package add-ons.
Offer digital gift vouchers to reduce paper waste.
READY TO TRANSFORM YOUR VALENTINE’S CAMPAIGN?
The Orange Studio specialises in crafting tailored marketing solutions for lifestyle hotels. From strategy to execution, we’ll help you stand out and make this Valentine’s Day a celebration to remember—for your guests and your business.
Let’s create something extraordinary together: hello@theorangestudio.com.
